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Here’s How Much Money Your Email Address Is Worth To Arcade Fire
According to new data from the e-commerce firm Topspin Media, the average band or musician makes $3.78 in sales every time someone gives them his or her e-mail address. Arcade Fire does rather better...
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How the sharing economy makes money for venture capitalists while pretending...
By Andrew Leonard Here’s a new term you’ve probably heard recently: “The sharing economy.” In the “sharing economy,” cheap access to resources that would otherwise go unused (a spare bedroom, a car, a...
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These Are The New Rules For When To Email, When To Text, And When To Call
By Nicholas Carlson A couple years ago, I learned the best way to keep my email account near inbox zero. The secret is to not look at my iPhone or open Gmail unless I can do something right then and...
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Even The Editor Of Facebook’s Mood Study Thought It Was Creepy
By Adrienne Lafrance, The Atlantic Catching a glimpse of the puppet masters who play with the data trails we leave online is always disorienting. And yet there’s something new-level creepy about a...
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Furious trolls are everywhere: Even Internet moms are angry — and they hate you
Violent, enraged Internet trolls lurk everywhere, and have remade what seemed like an open space. Can we stop them? By Sara Scribner A young poet, enough of a rising star to be profiled in the New York...
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B2B Focuses On Revenue and Customers in 2015
According to the release of the 2015 B2B Marketing Trends, Predictions and Forecasts report from Regalix, B2B marketing leaders in the U.S., Europe, and Asia, are looking closer at deploying a mix of...
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Twitter at the Crossroads
Twitter as we know it is over. While the early release of ugly revenue numbers sent the company’s stock spiraling Tuesday, the actual quarterly earnings report that followed that afternoon was even...
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Christian fundamentalism is a capitalist construct
Christian fundamentalism was invented in an advertising campaign, according to a new book by historian Timothy Gloege. The all-American brand of “old-time religion” was developed by an early captain of...
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Reality is just part of our evolution
One of the deepest problems in epistemology is how we know the nature of reality. Over the millennia philosophers have offered many theories, from solipsism (only one’s mind is known to exist) to the...
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Danny Sullivan on Google and paid search
DANNY SULLIVAN: What’s going on with Google’s money-gushing search business? Below is Danny Sullivan’s full presentation about what’s going on with Google’s search business — both what we know and what...
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Facebook pulls project – too many bots, bad ads
Facebook has confirmed it has pulled its plans to build a demand-side platform (DSP) into its ad server and measurement platform Atlas. Facebook began testing out a buying platform within Atlas last...
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Entrepreneurship favors the wealthy
Entrepreneurship is often hailed as a cornerstone of American society. From Mom & Pop stores to Silicon Valley start-ups, it has been held up as the key to self-reliance and social mobility....
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After Trump Win, Ad Agencies Are Clueless How To Market To Middle America
Donald Trump’s election taught politicians several valuable lessons but politicians aren’t the only ones learning valuable lessons from Trump’s stunning victory as advertising agencies have also been...
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The tech industry and the media can share blame for creating Donald Trump
This article was originally published on The Conversation. Read the article. Three weeks after Donald Trump won a historic victory to become the 45th president of the United States, the media...
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Agencies embracing native advertising
By Michael Goldberg Everyone’s talking native. But when it comes to executing, agencies are typically the decision makers when it comes to selecting the advertising strategies they will employ for...
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Internet Ad Revenues Surge, Two Companies Get the Spoils
by Wolf Richter • Apr 26, 2017 The big shift to mobile advertising. It’s not all careening downhill, at least not for everyone – or at least not for the biggest two: Google and Facebook. More on our...
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Inside a Chinese Click-Farm
Inside China’s phony ‘click farm’: Tiny office uses 10,000 handsets to send fake ratings and ‘likes’ for boosting clients’ online popularity Footage has emerged of a giant ‘click farm’ in which...
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Search, Website Slowdowns Can Cost Brands Millions Annually
by Laurie Sullivan , Staff Writer @lauriesullivan, 5 hours ago Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to...
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This Is the Data Snapchat Doesn’t Want You to See
Snapchat takes its secrecy seriously. Very, very seriously. Take the case of one former Snapchat employee. On his first day, he was forced to sit through an ominous orientation in which he was...
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Retail Drops by Most Since 2009
Retail sales plummeted by the most in nine years in December, an unexpected drop that has fueled concerns about an economy driven by consumer spending. The Commerce Department said Thursday that...
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